Are you running at full capacity? Discover how Google Ads can bring a steady stream of pet owners to your door.

This is your Google Ads for Pet Boarding / Dog Daycare guide.

Defining Google Ads

Google Ads is an online advertising platform that provides a way for pet care businesses to connect with potential clients at the moment they are in need of such services. Google Ads enables businesses to create ads that appear in Google search results.

By using Google Ads, pet boarding and dog daycare businesses, such as yours can increase visibility in search results, making it easier for potential customers to find you.

Google Ads is well-known to attract new customers. You can reach pet owners actively seeking boarding or daycare services. You can also promote specific offerings, such as overnight boarding or specialized care.

Amazing, isn’t it? Google Ads also provides detailed analytics and reporting, allowing your business to track the performance of your campaigns.

Let’s begin.

Steps to Run Google Ads for Pet Boarding / Dog Daycare

A. Google Account Creation 

1. Existing Google User — If you’re already using services like Gmail, YouTube, Google Drive, Google Calendar, Google Photos, or any other Google product, you already have a Google Account. You can use this existing account to set up and manage your Google Ads campaigns. Proceed to step 2.

   New Google User — If you don’t have a Google Account, you’ll need to create one.

   • Visit the Google Account creation page at accounts.google.com and click on the “Create account” button.
   • You’ll be asked to provide some personal information, including your first and last name, desired username, and password.
   • Make sure to choose a strong password that’s unique and difficult to guess.
   • You’ll also need to provide a recovery email address or phone number in case you forget your password.
   • Google may ask you to verify your phone number or email address to ensure security.
   • Agree to Google’s Terms of Service and Privacy Policy.
   • Once you’ve completed these steps, your Google Account will be created, and you can proceed to use it for Google Ads and other Google services.

2. Navigate to the Google Ads website

   Open your web browser and go to ads.google.com.

   

   Begin the setup process

   If you’re new to Google Ads, you’ll see a prominent button that says “Start now.” Click on it to start creating your new account.

   

   If you already have a Google Ads account, click the “Sign in” button.

   • Sign in with your Google account — Enter the email address and password associated with your Google account. If you’re already signed in to your Google account on your browser, you may be automatically signed in to Google Ads.
   • Continue to your Google Ads account — After signing in, you’ll be taken to your Google Ads dashboard or the account creation process, depending on whether you were new or returning.

Stop Guessing, Start Growing. Let’s Build a Google Ads Strategy That Fills Your Kennels.

Get Started

B. Set Up Your First Google Ads for Pet Boarding / Dog Daycare Campaign (Initial Setup)

Google Ads will guide you through an initial setup process. You’ll be asked about your business goals.

1. Campaign Objective

These are the goals you want to achieve with your advertising. Google Ads uses objectives to guide you toward relevant campaign types and settings. Choose Leads. It’s suitable for service-based businesses, like pet boarding/daycare, that want to generate inquiries or bookings.

2. Campaign Type

Campaign Type determines where your ads appear and how they interact with users. Select Search for you Google Ads for Pet Boarding / Dog Daycare. This means showing your ads to people searching “dog daycare near me” or other related terms in Google Search. Search campaigns capture those actively searching for your services.

3. Campaign Name

If you’re running multiple campaigns (examples: one for dog boarding, one for cat boarding, one for seasonal promotions), campaign names help you keep them separate.

When reviewing your Google Ads performance, campaign names let you quickly identify which campaigns are performing well or poorly.

Clear campaign names save you time and effort when managing your ads.

Tips for Creating Effective Campaign Names:

• Be Specific — Include keywords that indicate the campaign’s focus (examples: “dog”, “cat”, “daycare”, “boarding”).
• Include Location —If you’re targeting a specific area, include your city or neighborhood.
• Indicate Purpose — If it’s a seasonal or promotional campaign, include a relevant term (e.g., “holiday,” “spring”).
• Keep it Concise — Use short, easy-to-understand names.
• Use Consistent Naming Conventions —Develop a system for naming your campaigns and stick to it.

Examples of Campaign Names for Pet Boarding:

• “Dog Boarding Local”
• “Cat Boarding Overnight”
• “Puppy Daycare Spring”
• “Holiday Pet Boarding”
• “[Your City] Pet Services”
• “General Pet Care Services”

4. Bidding

Google Ads is like an auction; your bid goes up against others. The winner, along with how good their ad is, gets shown on the search results page.

If you’re new to Google Ads, start with automated strategies like Maximize Clicks to gather data.

As you get more experience and data, consider exploring Maximize Conversions, Target CPA, Target ROAS, or Manual CPC for more precise control.

Campaign Settings

5. Networks

Network settings decide where your Google Ads show up. For pet boarding, you want to focus on people searching for your services on Google, not just browsing random websites. So, you’ll usually want to turn off  Google Search Partners Network and Google Display Network that show your ads on those random websites.

6. Locations

When setting up your Google Ads for pet boarding / dog daycare, locations mean telling Google where you want your ads to show. This is super important because you only want to reach people who can actually bring their pets to your business. 

You can tell Google to show your ads to people living within that circle, maybe a few miles or a certain radius through the Advanced Search option. You can also pick specific towns or neighborhoods where you want to advertise. This way, you’re not wasting money showing your ads to people far away who wouldn’t use your services. It’s all about making sure your ads pop up on the screens of potential customers who are close by and ready to avail your pet care services.

Choose: Presence: People in or regularly in your included locations.

7. Languages

Languages ensure your ads reach the right audience based on the languages they understand and use. It’s highly recommended to create separate campaigns for different languages in Google Ads.

Your ad copy needs to be written in the language you’re targeting. You can’t have a single ad that works for both English and Spanish speakers. Keywords are language-specific. You’ll need different keywords for each language you target. Separate campaigns make it easier to manage and optimize keywords for each language.

Your landing page should also be in the same language as your ad. Separate campaigns allow you to direct users to language-specific landing pages.

To give your customers the best experience, you need to create separate campaigns with ads, keywords, and landing pages in their language.

8. Audiences

Audience segments let you show your pet boarding/dog daycare ads to specific groups of people who are most likely to need your services. It’s like saying, “Show my ads to pet owners who are planning a trip,” instead of just showing them to everyone.

Select: Observation

Types of Audience Segments Relevant to Pet Boarding/Dog Daycare:

Affinity Audiences — These are based on people’s broad interests and lifestyles.

• Relevant examples: “Pet Lovers”, “Homeowners”

In-Market Audiences — These are based on people’s recent purchase intent.

• Relevant examples: “Pet Services”, “Travel” (people who are about to travel are very likely to need pet boarding)

Demographic Targeting — These are based on age, gender, parental status, and household income.

• Relevant examples: “Pet Owners”, “People with children”

Custom Audiences — These audiences are built by you, based on your own data.

• Relevant examples: People who have visited your website. People who have signed up for your newsletter.

Life Events — These audiences are based on big life changes.

• Relevant example: “Recent movers”

9. Campaign Duration

Campaign duration is simply how long you want your Google Ads to run. You can choose to have them run all the time, or just during certain periods, like holidays or summer vacation. It’s about matching your ads to when pet owners are most likely to need your services.

Decide the length of time your Google Ads for Pet Boarding / Dog Daycare campaign is active.

It can be:

• Ongoing — Your ads run continuously, with no set end date.
• Scheduled — Your ads run for a specific period, with a defined start and end date.

Ad Schedule

There are a lot of considerations in setting your ad schedule. The most important thing to mind when setting your ad schedule is the availability of your facilities and staff to answer phone calls.

You can set your Google Ads for Pet Boarding / Dog Daycare running during

• Weekday Mornings — when pet owners are commuting to work or have other daytime commitments and need a place for their pets to stay.
• Weekday Evenings — for people who work long hours and may need to pick up their pet later in the evening.
• Weekends — when pet owners might be going out of town or have social events and need a place for their pets to stay.
• Holidays — boarding facilities are in high demand during holidays as many people travel.
• Early Mornings and Late Evenings — some pet owners may have unusual work schedules or early flights and require boarding or daycare services outside of typical business hours.
• Local Events — if there are local events happening in your area that might lead to increased demand for pet boarding or daycare.
• Weather Conditions — in extreme weather conditions, pet owners may be more likely to seek indoor daycare or boarding options for their pets.

Ad Rotation

Ad rotation is how Google decides which of your ads to show to people. It’s like having a contest between your ads to see which one gets the most attention. You can let Google choose the winner, or you can make sure all your ads get a fair chance.

For your Google Ads for Pet Boarding / Dog Daycare campaign, “Optimize” is the best option.

If you’re testing new ad copy or headlines, use “Rotate Evenly” to gather data on all your ads.

Keyword and Asset Generation

Google Ads offers tools for automated keyword and ad creation. Through this option, Google’s system automatically generates ad headlines, descriptions, and other assets based on your website and business information. It aims to create ads quickly and easily. It’s faster, but it might not give you the best results.

For your pet boarding and daycare businesses aiming for fine-tuned campaign control, manual setup is usually the preferred approach. It’s better to take the time to do things manually, so you can create a campaign that’s just right for your business. Skip this part of the process.

10. Ad Group

Ad groups are subsets within a Google Ads campaign. They’re essential for organizing your ads and keywords, especially for a pet boarding/dog daycare business.

11. Keyword Match Types

Keyword match types are like filters that control how closely a search must match your chosen words for your ads to appear. They range from very broad (showing your ads for lots of related searches) to very exact (showing your ads only for the precise search you specified).

1. Broad Match Keyword: dog daycare

   Why it’s risky: Many of these searches are not directly related to your core service of dog daycare.

2. Phrase Match Keyword: “dog daycare Los Angeles”

   What it will NOT show for:

   • “cat daycare Los Angeles” (different service)
   • “Los Angeles daycare dog” (major word order difference)

   Why it’s better: It’s more targeted, ensuring your ads show to people specifically interested in dog daycare in Los Angeles.

3. Exact Match Keyword: [pet boarding Los Angeles]

   What it will NOT show for:

   • “pet boarding in Los Angeles”
   • “Los Angeles pet boarding”
   • “dog boarding Los Angeles”
   • “pet boarding Los Angeles prices”

   Why it’s the most precise: It targets users with very specific search intent, minimizing irrelevant clicks.

12. Ad Copy

Final URL

The web address that directs users to the specific page after they click your ad is called the Final URL or Landing Page.

A simplified and user-friendly web address, known as the Display Path, is shown within your ad, presenting a clearer version of the full Final URL.

Headlines

Headlines are the first lines of text people see in your ads, so they’re incredibly important for grabbing attention and driving clicks. Google allows multiple headlines, and it rotates them to see which performs best.

Descriptions

Descriptions in Google Ads are the supporting text that appears below your headlines. They provide more detail about your pet boarding/dog daycare services and encourage users to click on your ad. 

Sitelinks

Sitelinks allow users to directly access specific pages on your website, bypassing the need to navigate through your homepage.

Callouts

Callouts allow you to showcase what sets your business apart. They supplement your headlines and descriptions with extra details.

More Asset Types

These additional pieces of information that you can add to your Google Ads.

• Call Assets — Display your phone number directly in your ads, making it easy for users to call you. It is essential for local businesses that rely on phone bookings.
• Location Assets — Show your business address and a map of your location. It is important for local businesses to drive foot traffic.
• Structured Snippets — Highlight specific aspects of your services using predefined categories (example: “Services: Dog Daycare, Overnight Boarding, Puppy Care”). Read the difference between Structured Snippets and Callout Extensions.
• Image Assets — Visually display images of your location, or happy pets. This is a great way to show potential customers the quality of your services.
• Promotion Assets — Display special offers and discounts directly in your ads. This attract customers with limited-time deals.
• Lead Form Assets — Allows users to fill out a lead form directly from your add. This is a great way to gather leads.

Ad copy sample review:

Claim Your Local Pet Care Dominance. Get a Personalized Google Ads Proposal Today.

Contact Us

13. Landing Page

A Landing Page is different from a regular website because it has one main goal. It is a focused and persuasive webpage that helps pet boarding and dog daycare businesses turn online visitors into paying customers.

 How will that be possible?

Once your potential customers click on your ad, they will be redirected to your Landing Page. In here you should be able to give them what they want.

Let’s break down how a landing page can help pet boarding and daycare businesses snag more customers.

You should be able to showcase:

• Why Your Services are Awesome — Emphasize how safe, comfy, and happy pets will be.
• Cool Facilities and Amenities — Show off play areas, indoor and outdoor spaces, sleeping spots, and any extra perks like grooming or training.
• Amazing Staff — Highlight the experience and love your staff has for caring for animals.
• Happy Customers — Feature customer testimonials and reviews to build trust.
• Pricing and Booking — Be upfront about prices and how to book.

Key Elements for a Pet Boarding/Daycare Landing Page:

• High-Quality Images/Videos — Showcasing happy, healthy pets and clean, inviting facilities.
• Clear and Compelling Headlines — Highlighting the key benefits of the services.
• Detailed Service Descriptions — Providing information about the types of boarding/daycare offered to address user’s concerns.
• Key Benefits — These are the reasons why someone should pick your pet boarding place. They’re like promises that show you’ll take good care of their pet and make their life easier. They focus on the customer’s needs and desires, not just your facility’s features. Pet owners are often anxious about leaving their pets. Key benefits directly address these concerns (example: “Safe and loving care”).
• Testimonials and Reviews — Building trust and credibility.
• Contact Information and Location — Making it easy for potential customers to get in touch.
• Online Booking/Reservation System (if applicable) — Streamlining the booking process.
• CTA (Call-to-Action) — A clear and eye-catching CTA is key to getting visitors to take action words like “Reserve a Spot” or  “Contact Us”.
•  Short Lead Form — This is a quick way to get people to give you their contact info. It only asks for the most important things, so it’s easy and fast for them to fill out. This means you get more people interested in your pet boarding services.

Pet Boarding Landing Page Sample located in Los Angeles, California:

14. Budget

Setting a budget for Google Ads for your pet boarding or dog daycare business is like deciding how much you’re willing to spend to bring in new customers each month. 

A good starting point is to think about how much a new booking is worth to you. Google Ads lets you set a daily budget, so you won’t accidentally overspend. It’s important to monitor your campaign and adjust your budget as needed. If you’re getting a lot of bookings, you might want to increase your budget to reach even more people. If you’re not seeing the results you want, you can lower your budget or try different keywords and ads. Remember, it’s about finding a balance between spending money and getting new customers.

C. Campaign Optimization Strategies And Tools

1. Keyword Planner

To pinpoint the language pet owners use when searching for pet boarding or daycare, use Google’s Keyword Planner. This tool reveals popular search terms, shows how frequently they’re used, and offers a glimpse into potential advertising expenses.

2. Forecast

Gain insight into how your campaign might perform by utilizing Google’s forecasting feature. This allows for data-driven decisions regarding keyword selection, bid adjustments, and budget allocation, ultimately leading to a more efficient advertising strategy.

Forecast Sample Result for ‘Dog Adoption’ in Los Angeles, California:

Note on Forecast: This is just an estimate, not a guarantee of actual performance. Actual results may vary.

Forecast Over the Next Year

This tool analyzes historical search patterns. Monthly projections of ad interactions, such as clicks and impressions, are provided here. It also provides projections of potential advertising costs.

For pet businesses, knowing how busy you’ll be is really important. Using Google’s forecast helps you plan your money for the whole year, especially since you get busier during holidays and summer. It also shows you which months might be slow, so you can spend less on ads or run deals. This helps you make smart choices.

Forecast by Devices

To gain insight into where potential customers are viewing ads, the forecast tool segments data by device type, including mobile phones, computers, and tablets. Projected ad interactions, such as clicks and impressions, are provided for each category, along with the projected CPC.

Lots of people use their phones to find local pet places. The forecast shows how many phone users might see your ads. This helps you change your ad spending to get the most for your money. You also need to make sure your website and ads look good on phones. For example, if 70% of people use phones, you need to make sure your website works great on phones.

Let Us Craft Google Ads Campaigns That Speak Directly to Your Ideal Clients.

Talk To Our Experts!

3. Negative Keywords

By blocking certain search terms, you make sure your ads only reach people looking for your pet daycare or boarding, saving you money on wasted clicks. This can be done through Negative Keywords. You can find it in the Keyword Planner as well.

Conclusion

We’ve walked through the core of what Google Ads can do for your pet boarding or dog daycare business. You’ve seen how targeted advertising, local focus, and measurable results can directly translate into more bookings and a fuller business. To recap, it’s about making sure potential customers find you when they’re actively searching for the services you provide. It’s about being visible in the right places, at the right time.

Without a strong online presence, especially through targeted Google Ads, you’re essentially hiding your light under a bushel. You’re limiting your growth potential and leaving money on the table.

This is where our agency comes in. We understand the unique needs of pet boarding and dog daycare businesses. We’ve helped thousands of businesses just like yours navigate the complexities of Google Ads and achieve remarkable results. Check out their success at YoYoFuMedia Case Studies Page. We don’t just set up ads; we craft strategic campaigns that resonate with your ideal customers. We analyze data, optimize performance, and ensure your investment delivers a strong return. We’ve seen firsthand how a well-executed Google Ads campaign can transform a struggling business into a thriving one.

Don’t let another day go by with empty kennels or missed opportunities. Let us help you fill those spaces with happy pets and satisfied owners. We’ll take the guesswork out of Google Ads, allowing you to focus on what you do best: providing exceptional care for animals. Contact us today, and let’s discuss how we can help your business reach its full potential.