
Michelle Phan: Surviving The Rebrand of Em Cosmetics eCommerce
Many people know Michelle Phan as one of the biggest beauty influencers of her time, way before the term influencer was widely used and popularized.
“Speak to YoYo Fu, he is a gun at implementation.” – Cat Howell

Michelle Phan: Surviving The Rebrand of Em Cosmetics eCommerce
Many people know Michelle Phan as one of the biggest beauty influencers of her time, way before the term influencer was widely used and popularized.

Michelle Phan: Where Is She Now? Her Inspiring Journey from YouTuber to Businesswoman
YouTube back in 2007 was nothing like it was today. The platform was just starting out, and many veterans to the site were just starting

The Rise of Discord: How Discord Has Become Popular Outside of Gaming
As public gatherings move to a virtual setting due to the Coronavirus pandemic, many people still strive to find a sense of normalcy during a

TikTok’s Impact on the Music Industry and Social Media
TikTok has been one the most popular social media platforms as of recently, with many people resorting to the app for a source of entertainment

11 Must-Have Free SEO Chrome Extensions
SEO or Search Engine Optimization is essential to running a successful website. SEO Chrome extensions serve a very important role in today’s digital world. SEO

The Rise of TikTok: What is TikTok and How TikTok’s Algorithm Works
The Rise of TikTok It seemed like out of nowhere, the platform suddenly blew up and dominated the social media scene. TikTok bolsters millions of

Mobile App Design: Creating an Engaging Interface for eCommerce
As technology becomes increasingly intertwined with so many aspects of our lives, there have been so many app options available to help us throughout our

11 Top Free SERP Tools That Track Your Keyword Rankings
Ranking well in search engine results can drive an ENORMOUS amount of traffic to your website. That is why keeping track of where you rank

Designing with a Mobile-First Approach: Soko Glam vs. Zara
The mobile-first approach In a day and age in which tech is slowly becoming more integrated into our daily lives, designing with a mobile-perspective becomes

Page Optimizer Pro: The Complete Manual on How to Set Up Your Page
Page Optimizer Pro is an online website ranking tool that helps marketers gain exposure to their content. It’s an amazing tool that helps you understand

Google Ads Guide for Dermatologists – Best PPC Guide
Running a dermatology practice is hard work. It’s even harder when your business competes with other dermatologists in your location while trying to give your

13 Must-Do Steps to Stop Ophthalmology Patient No Shows
Are you tired of getting leads into your office, only to have patients not show up to their appointment? Missed appointments can be a severe

Battle of the Blogs: Soko Glam’s The Klog vs Peach and Lily’s Pibuu
The popularity of Korean skincare is driven primarily by the insurgence of Korean media into the Western sphere. From the rising popularity of BTS into

Best Facebook Ad Strategy to Grow Your Chiropractic Clinic
Advertising is essential to running a successful chiropractic clinic. Even for the best chiropractors in the world, having an effective advertising strategy is vital to

Soko Glam’s The Klog: Why Their Content Marketing Works
There is no doubt that South Korea has established itself as a forefront in the skincare industry. South Korean beauty is well known for its

Doe Lashes’ Marketing Strategy – What They’re Doing Right
There’s false lashes, then there’s Doe Eurocentric beauty standards are defined by sharp and defined features, whether that be in the eyebrows, cheekbones, or jaw

What You Can Learn from Soko Glam Color Branding Strategy
Soko Glam has built a reputation for itself as a popular source to get your hands on all things Korean skincare. Korea is known for

The Best Sports Marketing Strategy on Social Media in 2026
When coming up with your sports marketing strategy on social media for your gym apparel businesses, it’s important to know how to distinguish your marketing

9 Tips to Increase Sales with a Better Shopify Website Design
Shopify website design is important. Believe it or not, having a good Shopify website design is the biggest leader in sales conversion for this platform.

How To Give Read Access for Google Analytics and Google Search Console In 2026
Need to give read-only access to Google Analytics and Google Search Console for an audit? Follow these steps below. If you need to give manager,

Which reCaptcha Version Should You Choose and How To Add It Properly
There are multiple different types of reCaptcha. We’ll go over which version you should choose, how to add it in correctly, and then how to

Google Ads for E-commerce: From 0 to 3 X Return On Ad Spend.
[Update 1/10/2021: We are now at over $1 million in annual revenue from Google Ads alone!] Tres Colori is Shopify store that had never done

How To Give Read Only Or Admin Access In Google Ads
Step 1. Go to https://ads.google.com/ Login with the Google account that your Google Ads is on right now (most likely your Gmail account) or sign

The Math Behind How Google Ranks Ad
Mathematically, how you rank on Google Ad = Your Ad’s Quality Score x Ad’s Max Bid Per Click[1] What is Quality Score? Quality Score is

Dental Success: 20+ New Appointment Calls A Month via Google Ads
Editor’s Note: this case study was written 4 months ago. We check in with Dr. Chien and he got 26 New Patients from Google Ads
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Is your Ad working as hard as you are?
Get FREE - no obligation performance audit to maximize Ad campaigns
No Ad Account? No Problem - we regularly grow clients from $60K/m into $1M/m+ in revenue, we are confident we can help you too.
Is your Ad working as hard as you are?
Get FREE - no obligation performance audit to maximize Ad campaigns
No Ad Account? No Problem - we regularly grow clients from $60K/m into $1M/m+ in revenue, we are confident we can help you too.