Variant vs Original:
The Original (control): $22,454.66 vs Our Variant: $27,155.76
A $4,701.10 per month difference between Variant and Original!
As you can also see under “Revenue Per Session”,
the box and whisker plots show that in the variant where the checkout page change was made, revenue per session increased significantly.
So as you can see in the first screenshot, the $4,701.10 increase is only on the Variant 1 side (50% of the site visitors).
The other 50% of the site visitors were shown the Original version, the checkout version that converted at a lower rate.
When we applied the changes to the Original as well, that other 50% of site visitors also got that increase, ~$4,701.10 per month!
That’s ~$4,701.10 x 2 = $9402.2 increase per month.
That’s $9402.2 x 12 months = $112,826.4 increase in revenue over a year.
This was just from a 22% increase in conversion rate (median).
And that’s assuming the site’s traffic doesn’t increase over the rest of the year. If the site’s traffic increases due to SEO/FB Ads/Google Ads on the site, the ROI from this one optimization also increases proportionally to those as well.
Because a higher percentage of the traffic coming from marketing and ads are converting, the site now has a larger margin. Which means they can spend even more on ads. It’s a positive loop.
Just this win alone more than pays for the monthly cost of CRO itself.
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The best thing about CRO, you get to keep that conversion rate increase forever.
How it all started:
“My father, a private practice owner, saw patient flow from referrals and insurance network decrease. And it continue to decrease every year after the recession. My father was struggling to keep the practice up and was thinking of retiring.
So I drew up a business plan, built his website, and started running ads for him.
Within 2 months the clinic was buzzing with people. He was able to:
1. Raise fees
2. Doubled his income
3. Take Saturdays off and take multiple week-long vacations a year.
The biggest change was my father’s outlook on life; he now felt in control of his practice.
Other doctors in the medical building saw the result and wanted me to help them as well.
So I left my job working as an app developer and marketing consultant for Fortune 500s, added a few people to my team (including an ex-Googler, and an ex-Facebook Ads Platform developer) and started YoYoFuMedia.”
That’s the difference between other marketing companies and us. We relate and genuinely understand what clinic owners are going through. We treat our clients not like just another client, but like my family members that we genuinely want to see succeed.
We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.
We have successes in a wide range of industries, from medical clinics to ecommerce stores to software startups:
Want to work with us?
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YoYoFuMedia is an SEO and digital advertising agency. Our specialty is providing top-notch service in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and paid online advertisement. Want to increase your social media presence? YoYoFuMedia is your digital marketing agency.