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CRO: How We Increased SOLCBD’s Revenue By $9K+ Per Month With 1 A/B Test
Case Overview
We Increased SOLCBD’s Revenue By $9K+ Per Month
SolCBD brought us on to increase their conversion rate. This was one of the first experiments we ran and we were confident in the result it could bring.
And it did just that.
How we did it
- Scientific Data Approach to Website Landing Page
- Visitor Mouse Tracking and Screen Recording
- Call Tracking and Monitoring
- Precise Keyword Targeting
- Better Bigger ads than Competitors
How Did We Help SOLCBD?
Here's what we did
Variant vs Original:
The Original (control): $22,454.66 vs Our Variant: $27,155.76
A $4,701.10 per month difference between Variant and Original!
As you can also see under “Revenue Per Session”,
the box and whisker plots show that in the variant where the checkout page change was made, revenue per session increased significantly.
So as you can see in the first screenshot, the $4,701.10 increase is only on the Variant 1 side (50% of the site visitors).
The other 50% of the site visitors were shown the Original version, the checkout version that converted at a lower rate.
When we applied the changes to the Original as well, that other 50% of site visitors also got that increase, ~$4,701.10 per month!
That’s ~$4,701.10 x 2 = $9402.2 increase per month.
That’s $9402.2 x 12 months = $112,826.4 increase in revenue over a year.
This was just from a 22% increase in conversion rate (median).
And that’s assuming the site’s traffic doesn’t increase over the rest of the year. If the site’s traffic increases due to SEO/FB Ads/Google Ads on the site, the ROI from this one optimization also increases proportionally to those as well.
Because a higher percentage of the traffic coming from marketing and ads are converting, the site now has a larger margin. Which means they can spend even more on ads. It’s a positive loop.
Just this win alone more than pays for the monthly cost of CRO itself.
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Yes, the Optimization worked!
Why CRO?
The best thing about CRO, you get to keep that conversion rate increase forever.
- Unlike just pure digital advertising, CRO has no ad cost that cut into profits.
- It increases margins and decreases ad costs because a higher percentage of people coming to the site from facebook/google ads will convert.
- Increase in conversion rate is a multiplier to your company’s revenue.
- Unlike an increase in one channel of advertising (ie: Google Ads) which would only increase that specific channel’s revenue, an increase in conversion rate increases performance for every channel (Google Ads, Facebook Ads, SEO, Influencer Advertising, etc).
Get More Customers, Consistently!
About YoYoFuMedia
YoYoFuMedia is one of the world’s best ad service agency that specializes in acquiring Leads for Business Owners and medical practices through Google/Facebook ads.
How it all started:
“My father, a private practice owner, saw patient flow from referrals and insurance network decrease. And it continue to decrease every year after the recession. My father was struggling to keep the practice up and was thinking of retiring.
So I drew up a business plan, built his website, and started running ads for him.
Within 2 months the clinic was buzzing with people. He was able to:
1. Raise fees
2. Doubled his income
3. Take Saturdays off and take multiple week-long vacations a year.
The biggest change was my father’s outlook on life; he now felt in control of his practice.
Other doctors in the medical building saw the result and wanted me to help them as well.
So I left my job working as an app developer and marketing consultant for Fortune 500s, added a few people to my team (including an ex-Googler, and an ex-Facebook Ads Platform developer) and started YoYoFuMedia.”
That’s the difference between other marketing companies and us. We relate and genuinely understand what clinic owners are going through. We treat our clients not like just another client, but like my family members that we genuinely want to see succeed.
Why Us?
No Long-Term Contracts!
We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.
Case Studies:
We have successes in a wide range of industries, from medical clinics to ecommerce stores to software startups:
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Read More Want to work with us?
Become one of our successful clients, we've done it before and we'll duplicate the same success for you.
YoYoFuMedia is an SEO and digital advertising agency. Our specialty is providing top-notch service in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and paid online advertisement. Want to increase your social media presence? YoYoFuMedia is your digital marketing agency.
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