Shopify CRO: How We Increased SOLCBD’s Revenue By $9K+ Per Month With 1 A/B Test

Variant vs Original:

The Original (control): $22,454.66 vs Our Variant: $27,155.76

A $4,701.10 per month difference between Variant and Original!

As you can also see under “Revenue Per Session”,

the box and whisker plots show that in the variant where the checkout page change was made, revenue per session increased significantly.

So as you can see in the first screenshot, the $4,701.10 increase is only on the Variant 1 side (50% of the site visitors).

The other 50% of the site visitors were shown the Original version, the checkout version that converted at a lower rate.

When we applied the changes to the Original as well, that other 50% of site visitors also got that increase,  ~$4,701.10 per month!

That’s ~$4,701.10 x 2 = $9402.2 increase per month.

That’s $9402.2 x 12 months = $112,826.4 increase in revenue over a year.

This was just from a 22% increase in conversion rate (median).

And that’s assuming the site’s traffic doesn’t increase over the rest of the year. If the site’s traffic increases due to SEO/FB Ads/Google Ads on the site, the ROI from this one optimization also increases proportionally to those as well.

Because a higher percentage of the traffic coming from marketing and ads are converting, the site now has a larger margin. Which means they can spend even more on ads. It’s a positive loop.

Just this win alone more than pays for the monthly cost of CRO itself.