The Variant we created and tested outperformed the original by ~$4,000/month for this client!
Applying the change to the other 50% of the site’s visitors who were only seeing the original, increased monthly revenue by $8,000 per month (~$4,000 x 2).
That’s almost a six-figure revenue increase over the course of a year ($8,000* 12 months = $96,000)!
This was just from an 18% increase in conversion rate (median).
And that’s assuming the site’s traffic doesn’t increase over the rest of the year. If the site’s traffic increases due to SEO/FB Ads/Google Ads on the site, the ROI from this one optimization also increases proportionally to those as well.