How We Generated 72 New Patients for a Podiatry Clinic in Just Five Months with Google Ads

Case Overview:

Dr. Ibrahim Akkari, DPM in Long Beach, CA Needed New Patients for His Practice. Here is How We Did It.

Dr. Ibrahim Akkari, DPM, runs a podiatry practice in Long Beach, California, known as Ultimate Podiatry Care. The clinic offers specialized, high-value services like custom orthotics and laser fungus removal.

Even with a strong reputation and great patient reviews, the clinic was unable to consistently secure new appointments to grow its practice.

His previous Google Ads campaigns were not generating a sufficient number of qualified leads. Dr. Akkari needed a targeted strategy to reach people actively searching for foot and ankle care in his local area.

So, he turned to our team for the solution that would connect his clinic and get it in front of the right patients.

Google Ads Campaign
Scientific Data Approach to Website Landing Page
Continuous Landing Page Optimization for Higher Conversions
Visitor Mouse Tracking and Screen Recording
Call Tracking and Monitoring
Precise Keyword Targeting
Better and Bigger ads than Competitors

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How did we help Ultimate Podiatry Care?

Here's What We Did

Our team designed a comprehensive Google Ads strategy to help Dr. Akkari reach his target audience and meet his goals.

Our Approach:

1. Targeted Campaign Structure

We created three separate campaigns to hyper-target specific patient needs: General Podiatry, Podiatrist for Orthotics, and Podiatrists for Foot Fungus.

This allowed us to tailor ad copy and keywords for each service, ensuring we connected with patients searching for a specific solution.

2. Ad Copy & Assets

We crafted ad copy with a variety of headlines and descriptions to create compelling ads that would attract their ideal patients.

The ad copy included trust-building elements, such as his DPM credentials and patient testimonials.

We also used ad assets/extensions like sitelinks to showcase different services and callout extensions.

3. Precision Targeting

We focused on a 10-mile radius around Dr. Akkari’s Long Beach office to reach patients within a reasonable travel distance.

Audience segment observations were also added for the Ultimate Podiatry Care Campaign so we can observe, exclude/include and adjust bidding later once the data came in.

4. Keyword and Budget Management

We used manual bidding strategy to maintain control over spending and a strong negative keyword list to filter out irrelevant searches.

Keywords were added to the target list, while a large list of negative keywords was continuously updated to prevent wasted ad spend.

Negative Keywords

We regularly checked and added more negative keywords to the list. This stopped ads from showing up for things that were not relevant, saving money and bringing only high-quality patients.

The budget was set at $50/day and managed carefully to prevent overspending, with campaigns being paused from April to July 2025 to align with the client’s needs.

CTM Tracking Numbers were added to landing pages:

Yes, Our Efforts Have Paid Off!

Here's the result

Through these focused efforts, our Google Ads campaigns successfully generated a steady stream of new patients for Dr. Akkari. Our strategic approach to targeting, ad copy, and budget management delivered a strong return on investment and provided Dr. Akkari’s practice with a reliable source of new business.

The campaigns successfully generated a significant number of new patient appointment calls and form fills, including high-value requests for specialized services like orthotics and laser fungus removal.

Why Us?

No Long-Term Contracts!

We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.

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YoYoFuMedia is a SEO and digital advertising agency that provides services in LA. Our specialty is providing top-notch service in search engine optimization (SEO), conversion rate optimization (CRO), and pay per click (PPC) advertisement like Google Ads and Facebook Ads. Want to increase your online presence? YoYoFuMedia is your agency.

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