Walnut Creek, CA
Perfect Locks is a company that specializes in human hair extensions and related products.
They offer a wide range of hair extension options, including clip-ins, wefts, and wigs, and their hair is ethically sourced and high-quality. In addition to hair products, Perfect Locks also offers hair care and styling products, as well as tools and accessories to help you achieve the perfect look. The company is based in the United States and has been in operation since 2008. Perfect Locks is known for its dedication to customer service and satisfaction, as well as its commitment to ethical and sustainable business practices.
Perfect Locks wanted more organic traffic coming in that could potentially lead to more sales. They wanted us to help increase traffic, but at the same time, rank high on certain focus keywords/phrases that’s within their niche in Google. From July 2022 to February 2023, we have written and/or optimized 32 articles for them that are highly searchable and with high intent that have ranked highly in Google that increased their traffic, clicks, impressions, users, transactions, and revenue.
Here are some of the keywords we ranked #1 for:
Here's what we did
SEO can be a highly effective way to drive traffic to your website and increase visibility, but it is also a complex and time-consuming process. Achieving high search engine rankings takes a lot of effort, including keyword research, on-page optimization, and content creation. It can take weeks, months, or even years to see the results of your SEO efforts, and the competition for the top spots in search results can be fierce.
However, with persistence and a well-executed SEO strategy, the benefits of ranking well in search engines can be substantial, including increased traffic, leads, and sales. SEO may be challenging and require a significant investment of time and resources, the payoff can be well worth it in the end.
Here’s how we did it for Perfect Locks:
Comprehensive keyword research is important for SEO because it helps to identify the specific words and phrases that people are using to search for products, services, or information related to your business. By understanding what your target audience is searching for, you can optimize your website content to better match their search intent, and improve the chances of your site appearing in search engine results for those relevant keywords.
Comprehensive keyword research can also help you identify new topics and opportunities to create content that will attract more visitors to your site and that focuses on their specific niche. It is a crucial first step in developing an effective SEO strategy that helps to drive more targeted and relevant traffic to your website.
We created a spreadsheet with all the keywords/phrases that Perfect Locks and their competitors are aiming for, which includes the keywords/phrases’ search volume, keyword difficulty, CPC, competitive density, etc.
We run a keyword tracker that we monitor everyday for keywords/phrases that Perfect Locks wants to target or rank for. Not only do we track the rankings of the articles we create for them, but also track the rankings of their collection or product pages. This helps because we can inform them on their current rankings for those pages and help them optimize it when needed.
Every month, we provide Perfect Locks at least 4 new or optimized articles. The articles we produce have been researched carefully, including researching the search volume of focus keyword/s, title of the articles, headings, subheadings, images with the right alternative text, and creating a high word count article that includes important keywords and LSIs we need for the articles to rank highly in Google. We base the topics of our articles on the current trends in their niche that we looked into, or based on topics/products that their content team is targeting during the month.
Here are some examples of the content we created:
Optimizing old articles is a good thing for several reasons:
Our approach is to identify articles of Perfect Locks that have historically generated a lot of traffic, but are currently not ranking as highly in Google search results as they once did. We recognize that these articles may be outdated, and may require optimization in order to keep them relevant and up-to-date.
By updating these articles, we aim to improve their rankings and drive more traffic to the website. Ultimately, our goal is to maximize the potential of high-performing content and ensure that it continues to deliver value to their audience.
After a few months, we conduct a thorough analysis of all the articles we have created or optimized for Perfect Locks. We believe in being transparent with our clients, and we are always willing to answer any questions they may have or help them address any issues to the best of our abilities. Our goal is to ensure that our clients are fully informed about the work we have done, the progress that has been made, and any areas that may need improvement.
By maintaining open and honest communication with our clients, we aim to build trust and establish a strong working relationship that benefits everyone involved.
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Yes, Our Efforts Have Paid Off!
These results indicate that our SEO efforts are contributing to increased website traffic, engagement, and revenue for Perfect Locks. We are committed to continuing to refine and optimize our strategies in order to help our clients achieve even greater success in the future.
What we’ve done for Perfect Locks highlights the positive impact of an effective SEO strategy. Our approach included in-depth keyword research, tracking Google rankings, creating new content, and optimizing old content. This resulted in increased organic traffic, engagement, and revenue for Perfect Locks.
Through monthly reports and analysis, we maintain transparency and communication with our clients. The results achieved since we began working with Perfect Locks in July 2022 demonstrate the substantial benefits of a successful SEO strategy.
We will remain dedicated to improving our strategies and optimizing our approach to help our clients achieve even greater results and growth in the future.
“Are you looking to boost your traffic and leads to take your business to the next level? Book a FREE CONSULTATION now and see how we can help your business!”
We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.
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YoYoFuMedia is an SEO and digital advertising agency. Our specialty is providing top-notch service in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and paid online advertisement. Want to increase your social media presence? YoYoFuMedia is your digital marketing agency.
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