How We Got This New Jersey Dental Clinic 25 New Dental Implant Appts Every Month

Case Overview:

Englewood Dental is a dental clinic that specializes in dental implants.

They wanted to increase their number of new patients per month through Google Ads. They had zero experience and zero ideas on how to start or what to do.

Here's What We Did

They did not have a google ads account before bringing us on. So we built their google ads campaigns, designed landing pages specific to each ad group, and setup their entire account.

1. Data-Driven Approach to Website/Landing Page Design

A/B Testing prevents the uncertainty from website optimization and design.

“A/B testing involves comparing two versions of a webpage to determine which one performs better. Essentially, it’s like a scientific experiment.”

One example is when we test two photos of our Dr. Minichetti (our dental client) and observe which will perform better:

(a) serious and professional photo front and center
(b) photo of him on the side and his staff in the center smiling.

Guess which one performed better? B.

Going to a dentist is a scary event for most people. Seeing that a dentist is friendly makes it so the potential patient can envision having small talk with the dentist. That leads to them picking up the phone and dialing to book an appointment.

A lot of dentists spent a lot of their website talking about the latest technologies that they use and how modern it is and all this technical jargon. Patients don’t care about that. Can the patients imagine themselves having a beer with the dentist? That’s what matters.

Having conducted numerous A/B tests, we already know what design strategies will likely make people feel comfortable and want to call or book an appointment. So we designed Englewood’s landing pages with that in mind right away.

2. Website Visitor Mouse Tracking and Screen Recording

Imagine having the ability to observe exactly how potential patients navigate your website in real-time.

We use specialized software that records the behavior of each website visitor, including their mouse movements and clicks, providing insight into what prompts appointment bookings. Then we re-iterate and constantly improve our landing page designs based off of that data.

3. Call Tracking and Call Monitoring/Listening

Without call tracking, you won’t have any idea of which calls/leads came from what source or if they came in from word-of-mouth. Call tracking allows us to make informed decisions and improve our landing pages.

By using dedicated call tracking numbers, we determine the most effective ads.

Call monitoring offers an additional benefit: Listening to your calls will give you an idea of how your front desk handles leads and answers calls. Are most of the calls missed and going to voicemail? Are your receptionists calling back?

We have many clients only realized that their receptionists weren’t even picking up phone calls during office hours. They were losing hundreds of thousands in revenue every year without even knowing.

4. Intensive Keyword Research and Targeting

We meticulously target the exact keywords individuals are searching for.

Here are some common mistakes we see in dental audits.

Their previous ad agency would run a broad campaign or a smart campaign targeting “dentists”.

And we’ll see in the search terms reports that they are paying for and getting clicks for search queries like “dentist school”, “dentist salary”, and so on. It’s a ton of wasted ad spend.

For dentists, the goal is for the ad to reach those genuinely seeking dental services, rather than those looking for dental schools.

Our intensive keyword research and targeting ensures your ad doesn’t appear in irrelevant search results like “school,” “CEU,” and “salary.”

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Yes, Google Ads efforts worked!

Here's the result

After we created new campaigns and optimized their Google Ads account, their campaign is now getting 25 dental implant leads per month.

Why Us?

No Long-Term Contracts!

We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.

Want to work with us?

Become one of our successful clients, we've done it before and we'll duplicate the same success for you.

YoYoFuMedia is a SEO and digital advertising agency that provides services in LA. Our specialty is providing top-notch service in search engine optimization (SEO), conversion rate optimization (CRO), and pay per click (PPC) advertisement like Google Ads and Facebook Ads. Want to increase your online presence? YoYoFuMedia is your agency.

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