Perfect Locks SEO Content Marketing Case Study

Case Overview:

Perfect Locks wanted more organic traffic coming in that could potentially lead to more sales. They wanted us to help increase traffic, but at the same time, rank high on certain focus keywords/phrases that’s within their niche in Google.

Perfect Locks is a company that specializes in human hair extensions and related products. They offer a wide range of hair extension options, including clip-ins, wefts, and wigs, and their hair is ethically sourced and high-quality.

In addition to hair products, Perfect Locks also offers hair care and styling products, as well as tools and accessories to help you achieve the perfect look. The company is based in the United States and has been in operation since 2008. Perfect Locks is known for its dedication to customer service and satisfaction, as well as its commitment to ethical and sustainable business practices.

From July 2022 to February 2023, we have written and/or optimized 32 articles for them that are highly searchable and with high intent that have ranked highly in Google that increased their traffic, clicks, impressions, users, transactions, and revenue.

Here are some of the keywords we ranked for:

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How did we help Perfect Locks?

Here's what we did

SEO can be a highly effective way to drive traffic to your website and increase visibility, but it is also a complex and time-consuming process. Achieving high search engine rankings takes a lot of effort, including keyword research, on-page optimization, and content creation. It can take weeks, months, or even years to see the results of your SEO efforts, and the competition for the top spots in search results can be fierce.

However, with persistence and a well-executed SEO strategy, the benefits of ranking well in search engines can be substantial, including increased traffic, leads, and sales. SEO may be challenging and require a significant investment of time and resources, the payoff can be well worth it in the end.

Here’s how we did it for Perfect Locks:

1. Comprehensive Keyword Research for Perfect Locks

Comprehensive keyword research is important for SEO because it helps to identify the specific words and phrases that people are using to search for products, services, or information related to your business. By understanding what your target audience is searching for, you can optimize your website content to better match their search intent, and improve the chances of your site appearing in search engine results for those relevant keywords.

Comprehensive keyword research can also help you identify new topics and opportunities to create content that will attract more visitors to your site and that focuses on their specific niche. It is a crucial first step in developing an effective SEO strategy that helps to drive more targeted and relevant traffic to your website.

We created a spreadsheet with all the keywords/phrases that Perfect Locks and their competitors are aiming for, which includes the keywords/phrases’ search volume, keyword difficulty, CPC, competitive density, etc.

2. Tracking Google Rankings

We run a keyword tracker that we monitor everyday for keywords/phrases that Perfect Locks wants to target or rank for. Not only do we track the rankings of the articles we create for them, but also track the rankings of their collection or product pages. This helps because we can inform them on their current rankings for those pages and help them optimize it when needed.

3. Uploaded New Content

Every month, we provide Perfect Locks at least 4 new or optimized articles. The articles we produce have been researched carefully, including researching the search volume of focus keyword/s, title of the articles, headings, subheadings, images with the right alternative text, and creating a high word count article that includes important keywords and LSIs we need for the articles to rank highly in Google. We base the topics of our articles on the current trends in their niche that we looked into, or based on topics/products that their content team is targeting during the month.

Here are some examples of the content we created:

4. Optimized Old Content

Optimizing old articles is a good thing for several reasons:

Algorithms are constantly changing, and what may have been an effective SEO strategy in the past might not be as effective now.
Optimizing old articles can help to keep your website’s content fresh and up-to-date. By making updates to outdated information, adding new insights, or improving the readability of the content, you can provide more value to your audience and improve the user experience on your website.
Optimizing old articles can help you to capitalize on new keywords or topics that have emerged since the article was originally published. By incorporating relevant keywords and topics into your existing content, you can expand your reach and attract new visitors to your website.

Our approach is to identify articles of Perfect Locks that have historically generated a lot of traffic, but are currently not ranking as highly in Google search results as they once did. We recognize that these articles may be outdated, and may require optimization in order to keep them relevant and up-to-date.

By updating these articles, we aim to improve their rankings and drive more traffic to the website. Ultimately, our goal is to maximize the potential of high-performing content and ensure that it continues to deliver value to their audience.

Example of an optimized article:
(OLD)

(NEW)

5. Article Analysis

After a few months, we conduct a thorough analysis of all the articles we have created or optimized for Perfect Locks. We believe in being transparent with our clients, and we are always willing to answer any questions they may have or help them address any issues to the best of our abilities. Our goal is to ensure that our clients are fully informed about the work we have done, the progress that has been made, and any areas that may need improvement.

By maintaining open and honest communication with our clients, we aim to build trust and establish a strong working relationship that benefits everyone involved.

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Yes, Our Efforts Have Paid Off!

Here's the result

Since we began working with Perfect Locks in July 2022, we have implemented effective SEO strategies that have yielded decently positive results as of February 2023. Here are the results of the articles we’ve written and ranked AND brought in new customers with:

These results indicate that our SEO efforts are contributing to increased website traffic, engagement, and revenue for Perfect Locks. We are committed to continuing to refine and optimize our strategies in order to help our clients achieve even greater success in the future.

Conclusion

What we’ve done for Perfect Locks highlights the positive impact of an effective SEO strategy. Our approach included in-depth keyword research, tracking Google rankings, creating new content, and optimizing old content. This resulted in increased organic traffic, engagement, and revenue for Perfect Locks.

Through monthly reports and analysis, we maintain transparency and communication with our clients. The results achieved since we began working with Perfect Locks in July 2022 demonstrate the substantial benefits of a successful SEO strategy.

We will remain dedicated to improving our strategies and optimizing our approach to help our clients achieve even greater results and growth in the future.

“Are you looking to boost your online traffic and visibility to take your business to the next level? Book a FREE CONSULTATION now and see how we can help your business!”

Why Us?

No Long-Term Contracts!

We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.

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YoYoFuMedia is a SEO and digital advertising agency that provides services in LA. Our specialty is providing top-notch service in search engine optimization (SEO), conversion rate optimization (CRO), and pay per click (PPC) advertisement like Google Ads and Facebook Ads. Want to increase your online presence? YoYoFuMedia is your agency.

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