How We Helped a Mobile Veterinarian Startup Gain 34 New Clients Per Month Using Google Ads and Successfully Reverse a Policy Suspension

Case Overview:

Tandem’s Previously Managed Google Ads Channel Delivered ZERO Qualified Leads, Wasting 100% of the Paid Traffic Budget

Tandem.vet is a pioneer in pet health, offering a modern, flexible approach that blends virtual consultations with their on-the-road mobile clinics and on-site clinics.

Their service is defined by convenient, accessible care, and transparent pricing as consistently highlighted in user reviews.

Despite these strong customer advantages, Tandem.vet had a limited online presence, and their existing Google Ads account was failing to deliver new clients.

When they booked an appointment with us, they were not getting new customers and could not figure out why.

The channel was crippled by two fundamental issues: Strict Google Advertising Policy restrictions and high landing page friction that drove away interested, high-intent users.

By fixing the broken site foundation, winning the Google Ads policy appeal, and implementing a highly precise keyword and location strategy, we established a reliable source of new customers for the startup and showed that their idea had product market fit.

Google Ads Campaign & Local SEO
Scientific Data Approach to Website Landing Page
Visitor Mouse Tracking and Screen Recording
Call Tracking and Monitoring
Precise Keyword Targeting
Better and Bigger ads than Competitors

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How did we help Tandem Vet Clinic?

Here's What We Did

Our work on Tandem.vet was an intensive, four-phase rebuild. It required daily management, policy appeals, and continuous budget optimization to turn a failing account into a client acquisition system.

Phase 1: Fixing the Foundation (The Site, Policy & Tracking)

Our initial audit immediately uncovered that campaign was failing due to a non-compliant account and a leaky landing page.

The Four Critical Flaws

The audit immediately confirmed the major areas of wasted budget and poor performance:

1. No dedicated Thank You page (meaning no real conversion tracking).

The thank-you page was originally accessible from the home page or navigation menu. Which means people would click to the thank-you page from the homepage instead of only being redirected to the thank-you page after they booked an appointment. This meant they had way more “conversions” than actual booked appointments.

2. Tracking local engagements as conversions (resulting in false positives and useless data).

3. Bidding for “hospital” keywords (generating irrelevant traffic and wasted clicks).

4. Location targeting is too broad (leading to wasted clicks outside the service radius).

The Policy Fix

The core problem was a strict Google policy: the mention of drugs (like FLUORESCEIN) and terms like “prescriptions” triggered automatic disapproval. Since the policy applied to the entire landing page content, campaigns were blocked.

The word “prescription” is one of the most common reasons Google Ads will disapprove ads related to healthcare or medical services, even for animals.

Google has very strict policies around advertising pharmaceuticals and medical devices. They do this to protect consumers from unsafe, illegal, or misleading products.

When Google’s automated systems see words like “prescription,” “medication,” “pharmacy,” or specific drug names (like “FLUORESCEIN,” which Tandem Vet has), they immediately flag the ad or the landing page for one of the following reasons:

Risk of Misleading: Google wants to prevent ads that could be mistaken for human pharmacy services or illegal drug sales.
No Certification: To advertise pharmaceuticals, you often need to be certified through Google’s complex process, even for veterinary medicine.
Client Website Content: Even if your ad doesn’t use the word “prescription,” if the word appears anywhere on the page the ad links to (the landing page), the ad can still be disapproved. This is what happened with Tandem Vet initially.

What We Did

We built a completely separate landing page (using WordPress) on a different domain. The new page was written to use only generic, approved terms like “pet services” and “pet care,” avoiding the word “prescription” entirely.

This strategy successfully isolated the Google Ads campaigns from the problematic website content, allowing the ads to be fully approved and start generating leads.

Custom Landing Page Deployment

To solve the conversion problem and bypass the client’s non-compliant website, we designed and deployed a new, custom landing page on our own domain (tandemvetclinic.com).

Compliance-Focused Copywriting

The new landing page and all associated ad copy were meticulously adjusted to be explicitly “pet-specific,” successfully isolating the campaigns from the “prescription” policy violations. This strategy immediately resulted in full ad eligibility and approval (May 28th).

Eliminating Conversion Friction

We found the pages were riddled with friction, including the fatal flaws where users were went through 8 steps (every step had a few different questions) and then at then end was asked to enter a payment method upfront to secure a booking. With no way to book or inquire without credit card filled out. This meant a lot of frustrated users left at the end before converting.

Conversion Tracking Fix

We successfully troubleshot the keyword tracking template by adjusting the code, allowing for more reliable data collection on keyword performance.

Conversion-First Development

We launched a new, clean landing page and disabled all the incorrect engagement tracking.

We added authentic clinic photos, all price information (Transparent Pricing), and Tandem.vet’s full library of local service testimonials to immediately showcase their strongest selling points right on their landing page. Previously these social proof were buried deep on separate subpages on their website.

Added Testimonials:

Phase 2: Budget Shielding and Account Overhaul

With the landing page stabilized, we immediately moved into intense budget protection and control.

We replaced the automated strategies (PMax and Max Conversions) to gain control over every bid.

We instantly added “hospital” and related terms as Negative Keywords to stop budget waste. We continued to build and apply comprehensive negative lists, ensuring zero spend on non-serviceable traffic.

We eliminated broad targeting and implemented a tight 1-mile radius per service location to ensure the budget only went to clients Tandem.vet could actually serve.

Location set to Presence:

Phase 3: Optimizing for Efficiency

The new campaign (pet care services – tandem vet clinic) appears to be performing well so far and is already generating leads. We have decided to pause the “vet services” campaign and allocate the entire budget to the new campaign.

The data quickly revealed where the budget was best spent. We focused all spending on the most profitable keywords.

Pausing the Budget Hogs (June 17th–19th, 2025)

We observed that the “Vaccinations” and “Annual Exams” ad groups were rapidly consuming the ad spend but failing to convert leads as effectively as the general “Pet Care Services” campaign.

We immediately paused both underperforming ad groups and allocated all remaining budget to the high-performing “General Pet Care Services (Mobile Vet)” keywords.

Phase 4: Implementing the Full Funnel

To capture the remaining high-intent visitors, we launched a full-funnel strategy.

Launch Remarketing

We launched both Remarketing Display and Remarketing Search campaigns (with a custom, high-incentive landing page) to capture late-stage leads.

Remarketing Page

Policy Success

We successfully navigated strict Google Ads policy issues, ensuring 100% ad eligibility for the high-converting campaigns.

Yes, Our Efforts Have Paid Off!

Here's the result

Conversion Success

By implementing a new WordPress landing page, we moved the client from zero conversions to consistently generating qualified leads.

The initial 30 days after the fix was delivered:

May 2025 (Launch of Campaign)

We rebuilt a Google Ads channel that was crippled by policy and friction, turning it into a reliable client source.

Over five months, the channel success was undeniable: Tandem.vet moved from virtually zero valuable conversions to 34 highly qualified new vet patients.

May 2025 – September 2025 Ad Performance

The Qualified Leads

To verify the quality of the leads delivered, here is a screenshot of the actual client acquisition results recorded during the campaign period, confirming the flow of new, high-quality appointments:

More than just the numbers, the project highlighted the value of clear work and execution.

As the Tandem.vet team put it “you were the most in-depth consultation call we had ever seen, which was why we went with you!”.

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YoYoFuMedia is a SEO and digital advertising agency that provides services in LA. Our specialty is providing top-notch service in search engine optimization (SEO), conversion rate optimization (CRO), and pay per click (PPC) advertisement like Google Ads and Facebook Ads. Want to increase your online presence? YoYoFuMedia is your agency.

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