Dental SEO Case Study: Increase Organic Traffic And Patient Appointments By 15.6X For A Local Dental Clinic

Case Overview:

Sage Dental had used multiple different agencies before and none of them were able to deliver any tangible results.

When it comes to having running dentistry, the most important thing a dental clinic needs is a constant stream of new patient appointments to keep their business afloat.

Not only did we increase their organic traffic, we tracked which new patient call came from Google SEO (Organic traffic) and which came from Google Ads (paid traffic). This allowed us to directly act off of that data and tailor the page to each algorithm (Google Ads and Google SEO have different algorithms).

How Did We Help Sage Dental & Spa?

Here's what we did

In addition to the lack of traffic, they had outdated content. Their website was outdated and not designed or appealing enough to convert potential patients into paying customers.

YoYoFuMedia was able to turn their clinic around and increased Sage Dental & Spa organic traffic by 15.6 times over the course of 6 months.

1. Updated the Content

Before, Sage Dental & Spa had outdated content weren’t ranking and weren’t converting. For example, the pages looked like this:

To make sure the dental clinic had the most recent content, we made sure to update the service pages with newer content. As a result, more service pages now have more relevant content that helps boost the pages rankings:

2. Optimize Old Content

During the updating process, we also made sure to find and add important keywords. This is the key to rank. We spent a lot of time researching before we even start optimizing. We optimize towards specific main keywords they want to rank for by including important keyword variations and LSI clusters.

By doing this, the LSIs and keyword variations support the main keyword and allow Sage Dental’s service pages to rank a lot higher on high intent queries.

Here are some examples of what keywords we included:

3. Made it more conversion-friendly

After adding the keyword and updating the content, we made it more like a modern website. By implementing conversion rate optimization into the pages, we were able to convert more people into paying patients.

Colors breaks
Call to actions (CTA)
Social Proof
Here is an example of what we did:

Get Your Free Consultation

Don’t have the time to boost your online traffic? We’re here to help!

Yes, our efforts worked!

Here's the result

These SEO changes increased Sage Dental’s organic traffic by 15.6x from Feb 1, 2021 to July 24, 2021.

In addition, we were able to see an increasing trend in impressions (number of times the sites page was seen on search results) and clicks (how many people clicked on them).

The influx of organic traffic also led to an increase new patient appointments.

The effect can be first seen in the increase in calls for an appointment. The dental clinic saw an increase in calls from Google My Business or the website. In Feb they had 87 total new appointment calls, in March there were about ~270 calls.

Currently, the clinic reaches ~310 calls in July

“The dental clinic went from 80 new appointment calls a month to 310 calls a month!”

The second thing that can be seen is the increase in monthly appointments through the contact forms. With the implementations, more people are clicking on and filling out the online forms.

Important Note: These were not just appointments for dental cleanings but high-value revenue generating services like dental implants and all-on-4s.

Here are just a sample of calls:

Want to generate more new patient appointments? Book a FREE CONSULTATION now and see how we can help your business!

Why Us?

No Long-Term Contracts!

We don’t have long-term contracts, because most of our clients stay with us until they retire.

Want to work with us?

Become one of our successful clients, we've done it before and we'll duplicate the same success for you.

YoYoFuMedia is an SEO and digital advertising agency. Our specialty is providing top-notch service in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and paid online advertisement. Want to increase your social media presence? YoYoFuMedia is your digital marketing agency.

Careers

Social Media

Digital Marketing Services

Company Info