How We Got 13 New Client Leads in Under Two Months for a Non-Alcoholic Bar Service via Google Ads!

Case Overview:

Good + Bar Wanted to Generate More Qualified Leads and Turned to Google Ads to Drive Bookings

Good + Bar is a non-alcoholic bar catering service specializing in high-end events like brand activations, corporate gatherings, and influencer parties in Southern California. Unlike local bars, they provide a full bar experience with creative, alcohol-free cocktails for events.

Even with strong reviews and testimonials from major brands like Victoria’s Secret and Hourglass, Good + Bar faced a challenge in consistently attracting their ideal clients.

Previously, on their Google Ads account with another agency, they were getting a ton of people looking to go to bars, rather than corporate clients looking to host an event and needing bar catering.

So they turned to us.

Google Ads Campaign
Scientific Data Approach to Website Landing Page
Continuous Landing Page Optimization for Higher Conversions
Visitor Mouse Tracking and Screen Recording
Call Tracking and Monitoring
Precise Keyword Targeting
Better and Bigger ads than Competitors

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How did we help Good + Bar Beverage Catering Service?

Here's What We Did

1. Initial Campaign Setup & Audience Definition

The first step was to build the campaign foundations with the client’s business goals in mind.

We began by setting a temporary bidding strategy and a total daily budget of $50, which was allocated across three initial campaigns:

$35 budget for the main beverage catering
$10 for corporate, and
$5 for brand.

Temporary bidding setting during setup:

To ensure ad spend was highly targeted, we:

Defined Locations

Good+Bar is mainly targeting Southern California, so included the main cities they offer their services to:
a. Los Angeles, Orange County and San Diego
b. Also included Santa Monica (Business/Corporate Area)

We targeted Southern California, specifically Los Angeles, Orange County, San Diego, and Santa Monica, using the “Presence: People in or regularly in your included locations” setting.

Exclusions:

Included additional target locations and location exclusions to campaign test: targeting all US except California.

Optimized Settings

We turned off “Automatically created assets” to maintain full control over the ad copy.

Also, disabled “search partners” to prevent wasted spend on unrelated searches.

Set Ad Schedules

The ad schedule was carefully set to align with business hours, prioritizing Mondays to Fridays from 8 a.m. to 4 p.m. to capture corporate searches, with a slightly adjusted schedule on Fridays.

Ad Schedule segmented for Good+Bar campaigns except for brand campaign.

This will help figure out at what time frame we get the most searches/inquiries/conversions.

Excluded Audiences

We immediately excluded the “High School Graduate” audience segment from the corporate campaign to focus on the professional demographic.

Audience segments added to all campaigns:

Good+Bar Brand Campaign

Keywords

Keywords were added to the campaign.

2. Ad & Asset Creation

With the campaign structure in place, we developed the ad content and assets to attract the right audience.

Ad Copy

Ad copy was created with a general final URL, and headlines for positions 1, 2, and 3 were pinned to control their placement. Two testimonials and two descriptions were included to hit more keywords.

Visual Assets

We uploaded a max of 20 images of different sizes to help the ads stand out.

Ad Extensions

Callout, structured snippet, and call assets (using a CTM number) were added to provide more information and contact options.

Callout Assets:

Structured Snippets:

3. Keyword Management

After the initial setup, we began a continuous process of optimization to improve performance and efficiency. This was the most dynamic part of the campaign.

Bidding & Match Types

We changed the bidding strategy to gain more control over the cost.

Keywords for the beverage catering campaign were changed from broad match to phrase match to focus on more relevant searches and avoid wasted spend.

Additional keywords were added to the campaign.

Negative Keywords

A comprehensive list of negative keywords was created and continuously updated.

This included a basic list, bar-related negatives, and eventually a specific list of competitor brands to ensure ads were not showing for irrelevant or competitor searches.

Device Bidding

We applied a 20% bid increase for computers and a 10% decrease for mobile phones, based on the assumption that the target corporate audience would be searching for services on a desktop during work hours.

New Campaigns

We expanded the strategy by creating new, separate campaigns for “Influencer Catering” and “Bartenders for Hire” to ensure we could control the budget for these specific niches.

“Good+Bar Beverage Influencer Catering Campaign:

Budget for influencer catering campaign is $35 daily.

Ad Copy (Headlines) updated for influencer campaign, and added additional keywords:

Keywords from Google Ads Start added for influencer campaign and all set as phrase match.

Ad group under influencer campaign renamed as “Beverage Influencer Catering”

Ad schedule for influencer campaign is different from the other campaigns

Schedule set is to 6AM-5PM, Mondays – Fridays (no segmentation for now).

Additional keywords added to corporate campaign – these keywords mainly target corporate type events:

Negative Keywords

Created an additional negative keyword list.

The negative keyword list is specifically for brand competitors.

Added additional keywords for corporate campaign:

Adapting to Performance & Client Feedback

As data came in, we made real-time adjustments.

Lead-Based Optimization

When a lead came in from a specific keyword, we ensured that we were consistently showing for high-value searches.

Budget Adjustments

When campaigns were “limited by budget”, we increased the daily budget to capture more traffic and conversions.

Budgetary Constraints

When the client set a monthly budget cap of $1500, we paused the influencer campaign and shifted its budget to the higher-performing campaigns.

We also turned off weekend ad schedules and paused broad or non-converting keywords to reduce spend.

Call Tracking and Lead Management

A Call Asset was added to the campaigns, which used a CTM Ad Extension (Call Tracking Metrics) to track phone calls as conversions.

This was a crucial step for accurately measuring leads from the ad campaigns, as it allowed for a specific phone number to be used and monitored.

Call Asset Added – Number used is CTM Ad Extension:

A high-quality call lead from was also noted, confirming the effectiveness of this tracking method.

Landing Page Optimization

The campaign utilized specific landing pages to align with different ad groups and campaigns.

The optimization process was continuous and data-driven:

1. Dedicated Landing Pages

The main website URL was used as the final URL, but specific ad groups (like “Beverage Corporate Catering” and “Influencer Catering”) had their own landing pages to provide highly relevant content.

Final URL and display path for beverage corporate catering campaign:

Final URL for influencer campaign ad updated – URL is the influencer events landing page:

2. Strategic Assets

We added testimonials to the header and other sections to build trust.

3. User Behavior Analysis

Microsoft Clarity recordings were used to analyze how visitors interacted with the landing pages.

We observed that leads often spent time reading the testimonials and scrolling through the pages before filling out a form or clicking a call-to-action (CTA).

Recording of lead on brand activation landing page:

Lead 1 Behavior Analysis

Lead 2 Behavior Analysis

4. Refined Calls-to-Action

The landing pages included multiple CTAs such as “Contact Us” buttons and a “book today” pop-up.

Pop-up Button:

5. Image Assets

Images were added to the ads to make them stand out, but a temporary issue arose where images with text overlays were disapproved by Google and had to be paused.

New images without text were added as a fix.

Google Ads Preview

Good + Bar Brand Campaign

Yes, Our Efforts Have Paid Off!

Here's the result

Through these focused efforts, our Google Ads campaigns not only delivered on the client’s original goals but also uncovered a valuable new market.

October Leads:
1 Form Submission for Private Party

November Leads:
5 Form Submissions (2 Corporate Events, 3 Private Party Events)
2 Call Leads (Missed Call, Corporate Event)

Total Leads Generated: From October 29 to December 9, our campaigns generated a total of 13 valuable leads.
Corporate Leads: We successfully brought in 6 qualified leads for high-value corporate events, including form submissions and phone calls.

New Market Discovered: While the campaigns were designed to attract corporate clients, the data revealed that there was also a strong demand for their services for private parties, which accounted for 7 of the 13 leads. This unexpected outcome provided a new business opportunity for the client, showing that the campaigns were connecting them with an even broader audience.

Through precise targeting and ongoing optimization, we delivered 6 corporate and 7 private party leads within budget, providing Good + Bar a strong ROI and data for future growth.

Why Us?

No Long-Term Contracts!

We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.

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YoYoFuMedia is a SEO and digital advertising agency that provides services in LA. Our specialty is providing top-notch service in search engine optimization (SEO), conversion rate optimization (CRO), and pay per click (PPC) advertisement like Google Ads and Facebook Ads. Want to increase your online presence? YoYoFuMedia is your agency.

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