How We Got Sage Dental Clinic From 0 to 20 to 54 New Patient Appts Per Month via Google Ads

Patient Stream After Ad Optimization

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# of High Revenue Cases: Dental Implants, All-on-4s, Veneers, etc.

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Case Overview:

For the first year we got Sage Dental 20 patients per month from Google Ads

Sage Dental’s previous agencies had gotten them 0 new patients. We took over the account and scaled it to 20 new patients every month and 30% of that were dental implants, all-on-4s, etc. And then a year later we were scaled it to 54 new patients a month.

And out of those new patients, over 50% were high revenue cases:

So how did we do it?

Google Ads Campaign & Local SEO
Scientific Data Approach to Website Landing Page
Visitor Mouse Tracking and Screen Recording
Call Tracking and Monitoring
Precise Keyword Targeting
Better and Bigger ads than Competitors

Here's how we optimized their Google Ads account:

Here's what we did

1. Re-organized campaign structure and adjusted bidding so the budget will be utilized

Originally, the campaign’s structure is was outdated and out of shape. They had overlapping campaigns that cannibalized each other. First we fixed, and restructured the campaign. We turned it around from 0 new patients to 20 new patients per months.

2. Intensive keyword research

They were using too board and incorrect keywords. In their search terms, they ended up getting clicks for Dental CEU, dentist school, dentist jobs, etc. All irrelevant to their business.

What we did is we used multiple keyword research tools that will give us insights on what keywords should be used to reach the right audience for the dental clinic. We focused on keywords that had the intention of making dental appointments e.g. “dentist near me”, “dentist for dental implants”, and so on.

3. Better and bigger ads

We did this on the first year when we first took over the account by utilizing all Google’s ad assets and extensions.

See how the bigger ad takes up more space? The bigger the size of the ad, the better. It is more eye-catching compared to smaller ones. And google charges you the same amount.

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Yes, Google Ads Optimization Efforts Worked!

After Google Ads Revamp (Result):

We brought Sage Dental 54 new calls to book appointment in just one month.

Here is an exclusive look at the data for the month of August. The percentage below each data is in comparison to the previous month.

Notice how the Dental Implants campaign got a huge increase in conversions. The amount of traffic volume and clicks increased, but most importantly conversions (new patient appointments) increased. The cost per click and cost per conversion also decreased, which means cheaper cost while getting more newpatients!

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YoYoFuMedia is an SEO and digital advertising agency. Our specialty is providing top-notch service in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and paid online advertisement. Want to increase your social media presence? YoYoFuMedia is your digital marketing agency.

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