Infographic Promotion Strategy
So you want to learn how to promote your infographic. Here’s the secret formula to going viral. If you follow these 7 simple steps you will increase your chances. This will serve as your comprehensive guide on how to promote your infographic. You will learn how to optimize your infographic for SEO, know where to post, and ultimatley understand how to promote your infographic efficiently and effectively.
Step 1: Make An Informative Infographic
Have you ever created a post that deserved more attention? Or a presentation that should have gotten more credit? You included thoroughly researched information, spent sleepless nights editing, only for it to fall flat? What was missing? Probably an attractive way of delivering your content.
Visuals are used to make content more digestible. People want something to look at as they are following along with the information.
You can’t promote your infographic without creating one first right? Now you can hire someone to help you out or you can make one yourself. Assuming if you have Photoshop and know the basics, you can create some nifty content. But there are plenty of free alternatives. Photopea is a free online photo editor that does almost everything Photoshop can. This is a great place to start to create high-quality content.
If you are newer to graphic design or just don’t want to put in the effort to learn a new software, Canva is an awesome option. Its simplicity and vast amount of templates will allow you get started quickly while not sacrificing creativity or quality.
Your infographic should have relevant content while maintaining stimulating visuals. The example below is a clean, pleasant to view infographic. The simplistic title with the subtle shadowing is intriguing but not overbearing. Each brief snippet of information has a consistent design and the main subject is centered directly in the middle.
Here’s a great example of achieving virality from a post back in 2015 titled, “What Happens One Hour After Drinking A Can Of Coke“.
This article sites a previous piece by Wade Meredith describing how Coke will negatively affect the body. The website ‘The Renegade Pharmacist’, recycled the information, but this time, added a fancy new infographic.
What this infographic does is create a pleasing visual to help portray the information. This way, there is a spark of interest and the audience can easily digest the material. The simple design is clean and provides relevant information in a short paragraph. In terms of information, nothing new was added. But by simply creating an aesthetically pleasing vehicle to display the information, the potential viewership can change dramatically.
Step 2. Make Sure To Credit Yourself And The Blog You Are Trying To Promote
One of the main points of making an infographic is to bring traffic to your blog. So don’t forget to include your website URL and/or article URL in the infographic. This seems obvious but you would be surprised at how many people forget. You can go so far as to leave contact infomation and links to other platforms to view more of your content. By doing this, when one of your posts blows up, people will click to check out your other work.
Step 3: Where To Post Infographics
In this case, this infographic sat for nearly 2 months without catching any attention. Now, what is missing? After sitting around for 2 months, the infographic finally gained traction when posted to reddit. Specifically the subreddit, r/interestingasfuck.
If your content is successful on reddit, your site should expect to see a large spike in traffic (The reddit hug of death).
From this example we can conclude that
- The post was popular
- A ton of people viewed it
- One of those people must have a lot of internet influence
After the initial share on reddit, major news sites began to pick up on the story. The infographic made its rounds on Yahoo, The Huffington Post, and even Playboy Magazine.
Of course, Reddit is very hit or miss, however from what we’ve seen, even if your post gets 0 upvotes, you’ll still see a small spike in traffic which makes it worth it. (This applies to posting youtube videos on Reddit as well).
Also don’t just target big subreddits, those are very competitive and hard to win. You want to target the smaller subreddits in your niche as well. Such as r/Infographics.
Here are also some smaller social media niches and infographic directories that you can post to:
You can also post to subreddits that are relevant to the topic. For example for the coke infographic, they can post to the coca-cola subreddit r/cocacola. And the diet subreddits like r/nutrition and r/EatCheapAndHealthy and r/loseit.
Make sure to do your research and research the list of subreddits that you can post to before you make the infographic.
And don’t get shadowbanned on reddit.
So do not post on a brand new account, make sure to have account that is aged and has been making comments and posts that aren’t purely self-promotion.
And do not share the direct url of your reddit post to a friend telling them to upvote your post. Reddit will notice that and it will result in a shadow ban. You have to tell them to manually go to the subreddit to upvote it.
Posting to smaller communities will help establish your infographic and expose it to people who are more likely to care and be interested. Other sites to consider:
- Daily Infographic
- Cool Infographics
- Infographics Archive
- Infographic Journal
- Infographics Showcase
- Visual Loop
These sites will help you see what’s trending and what gains popularity. Whether you’re looking for inspiration or somewhere to post, it won’t hurt to check them out.
Step 4: How to Share It On Twitter For Maximum Virality
Posting to twitter is a quick and efficient way to get your content out there. Hopping onto what’s trending and tailoring your content to utilize the trend will heavily increase engagement. To use this to your advantage, your home page should have a list of what’s trending. You can even filter by location and interest to optimize how your content is shared. Hashtags are especially important on twitter. People can browse through specific hashtags, and if you tag your infographic, people will see it. Hashtags will help your target audience grow. The retweet feature makes twitter a very powerful tool for people to quickly share to others.
Even for those not on twitter, there is still potential for them to see your infographic cross-posted elswhere. And as long as you credit yourself, you can expect an increase in traffic.
Step 5: How to Share It On Pinterest For Maximum Virality
The Pinterest community differs from typical social media, because their users tend to invest more into the product and care more about what they are following. Pinterest is great for visual elements. Pinterest is popular with people who want to learn. Posting a simple infographic with key information will take off in the Pinterest community. Infographics are useful. People are looking for useful content.
This article on Pinterest as a marketing tool does a great job at explaining how Pinterest can bring in large numbers.
Step 6: How to Share It On Instagram For Maximum Virality
Instagram is a great way to share infographics because people are on here to look at photos. If you have a decent infographic with relevant information, users will be more likely to share it. The ease of sharing on Instagram creates quick and bountiful engagement. With just as few as one keystroke, people can save your infographic, send it to a friend, or even share it to their story for their followers to view. The potential of your infographic going viral on social media is limitless, on instagram especially.
Step 7: Naming Your Image File And Alt-tag So It Shows Up On Google Image Search
An important part of hitting that SEO traffic is playing into Google Image Search. This can be done by making sure that all your infographics and visuals have alternative text. Alternative text is the written text that appears if an image fails to load. This text helps screen reading tools describe images to visually impaired readers and allows search engines to better rank your website. Google definitely checks for it. So make sure it’s a priority.
Evoke Audience Emotion From Your Infographic
This tip is important when researching how to promote your infographic because its utilization will increase your chances for viral content.
Posting something that draws an emotional response plays into the audience’s reaction and that will kick start a viral push.
Take the Coke post for example, if we look at what it targeted:
- Health (people have very different opinions when it comes to health, both personal, and communal)
- Sugar (sugar is often demonized and studies are constantly bringing up positive and negative points)
- Famous brand (big corporations are always subject to villainy)
Each of these topics can be blown out of proportion and spread like wildfire. Whether people want to continue the conversation, take it out of context, or just get their opinion out there. If you want to learn how to promote your infographic, understand that content that elicits an emotion will bring more traffic. Nailing emotional content will naturally bring out the next tip.
As the post began to pop up everywhere, naturally, controversial opinions began to follow. The infographic was being linked to sites such as Cosmopolitan, The Telegraph, even as far as Playboy.
The majority of these sources were simply reposting the infographic to continue to share it. But more and more sites were picking up on the image. Some began to invest resources to debunk the science. Most notably, Buzzfeed.
With the vast popularity of the infographic, people were craving for a hot take, and with a title like “Here’s What’s Wrong With That Viral Coca-Cola Graphic” from Buzzfeed, the fire was reignited.
Buzzfeed interviewed top food scientists regarding the the sugar and caffeine content in Coke. Leading experts in the nutritional biology and addictive disorders disciplines cleared up the infographic stating that the information was greatly exaggerated and outright false.
If you want to checkout the full interview from Buzzfeed click here
You know you’re doing something right when Buzzfeed gives you a mention. Once Buzzfeed latches on, you can expect the rest of the internet to follow suit. This is especially important because the last tip depends on it.
Bait the Big Brands
Walking the line between starting controversy and staying out of legal trouble will really help you promote your infographic. Large corporations have the resources to put into damage control. Honestly, it wouldn’t dent their wallet even a little. You causing a ruckus on the internet is just another day for big company’s PR team. But the virtual shake you are creating will help your online presence and growth.
2 Examples of Real Time Viral Marketing
Don’t believe that these tips will help promote your infographic? Let’s see them in action in 2 recent viral marketing examples.
Back in simpler times of 2018, a piece by the famous artist Banksy, was put up for auction.
Did marketers immediately hop onto this trend? Well let’s see if all the criteria was met:
- An inspired visual (in this case the shredded art)
- Shared over social media (twitter, instagram, reddit)
- Playing into emotions (art is emotional, and the video was
- The shredded art itself was highly controversial
- Major brands emulated the trend
Remember when IHOP tried to re-brand itself? They perfected step 4
- The IHOP logo
- Social media
- Trying to change a brand of 50+ years (bound to upset or confuse people)
- Highly controversial (self-aware manipulative publicity stunt? Or out of touch marketing?)
- IHOP itself is a big brand and others hopped onto the train too
— IHOP (@IHOP) June 11, 2018
With this controversial marketing campaign, other large brands were quick to poke fun and take advantage of the news.
brb changing my name to Netflib
— Netflix (@netflix) June 11, 2018
We are excited to announce that we will be switching our name to Pancake Castle.
— White Castle (@WhiteCastle) June 11, 2018
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
Big brands were quick to give their take on the news.
Want to promote your infographic for virality? Take advantage of controversy.
If you want to promote your infographic, follow the 5 steps, keep up with what’s trending, and add your own flare.
Viral Traffic vs. SEO Traffic
So we’ve gone over the 5 easy steps on how to promote your infographic, but what else can you be doing to ensure growth? Understand how to produce content catered to viral traffic vs SEO traffic. Each have their own challenges and benefits that will help you promote your infographic. Let’s take at look which is easier and more effective.
Viral Traffic Challenges
First lets define viral traffic. Viral traffic comes from the buzz created from relevant communities. Pitching to influencers asking for their approval will also be a huge help. Now the first challenge is that your content needs to resonate with your audience. Every time. You must create consistent content that your followers can’t help but to share. Relying on viral traffic to promote your infographic is dependent on the “stickiness” of your blog. Even if you are able to create amazing, shareable content, it may still not be enough.
You will have to go beyond your average audience. If you want to promote your infographic with viral traffic, seeking the support from influencers within your target community will be important.
Pitching to influencers is key when wanting content to go viral. Getting the attention of some heavy hitters in your industry will help ignite the viral flame. But the inherent challenge is getting that attention. You can do this on many platforms. If you are confident in the stickiness of your content, you could tag or mention them on Instagram or Twitter. This way, others can also see your work and further push it toward influencer territory. A popular method in current stream culture is to participate in chat’s, and post to subreddits. You can even go so far as to donate to popular streamers to force that attention onto your content.
The last challenge with viral traffic is that it is dependent on consistency. You will have to continuously put in the effort to create high quality content that reaches a large audience to see growth.
SEO Traffic Challenges
The same goes for SEO traffic. Your content still needs to be top notch. It doesn’t necessarily have to evoke emotion from your audience, but it does have to be useful to them.
The main challenge here is getting reliable backlinks to your content. Backlinks will be the driving factor that makes Google prioritize your blog in the search results.
What Should You Prioritize When Promoting Your Infographic
In reality viral traffic and SEO traffic work in tandem to provide you growth. You can’t consistently go viral and not get any engagement from google. And it’s unlikely that you pull huge numbers off google alone, your content was likely shared. With this in mind, tailoring your content to prioritize SEO traffic might be more effective and worth your time. The benefit of SEO traffic is that you don’t have to post regularly.
A lot of beginners have a misunderstanding of how viral traffic works. The snowball effect is not really at work here. Content only goes viral when exposed to a mass audience. In fact, viral content tends to decay. If you think about it, once an influencer has reached it maximum potential, the continuous shares will die out. This is why viral traffic is difficult.
The content needs to be amazing and reach a huge audience. And the most likely method of reaching a huge audience is through celebrities and internet personalities.
The visual provided by an informative Pulsar article shows that the snowball effect is not plausible. Rather, this infographic shows spheres of influence and how the content spreads from there. The larger clusters are people with many followers. They share it. And it dies as it fans out.
- Viral traffic = Gamble
- SEO traffic = Predictable
Other Concepts to Consider when Promoting your Infographic
Often you will see advice telling you to post at a high frequency. People will say that more content will bring more traffic. Now this isn’t necessarily true. It is definitely plausible to publish less and still see a lot of engagement with your infographic. The popular ahrefs academy even states that they have only 2 writers on staff, 2 additional freelance writers, and only posts 1 article per week. But they still show insane amounts of traffic to their blog. The people at ahrefs academy believe that making it a goal to publish X amount of articles every week is not effective. Rather they state:
Our goal [is] Create content around specific keywords & make it rank in Google
In fact, you could totally promote your infographic purely from a single post. Efficient use of keywords to rank high in Google will promote your infographic rather than pushing out high amounts of content.
The example we can look at is an article called, “How to Lose Weight Fast: 3 Simple Steps, Based on Science“, from Healthline.
As we can see from the analytics this article alone gets over 300 thousand clicks per month from google. The strategy here is the amount of relevant keywords the article is using. People are constantly searching for weight lost advice. This article does a good job at covering many of the keywords that people are searching.
Promote Your Infographic: Closing Remarks
Let’s wrap everything up in a brief summary. Use this as a guide to help. But don’t be dependent on it. Writing and posting content will be the ultimate test to perfect your craft. To grow you blog fast, you will first need to experiment with some trial and error. You will get there. Work through each step. Find your personal formula for success. Keep specific keywords in mind and tailor you content to what the people are looking for.
For further research on how to grow your blog fast, consider checking out 9 Must-Have Free Chrome Extensions That’ll Improve Your SEO.
Now get out there and promote your infographic like a pro!