Our hypothesis was that changing the button color to gold would make it stand out from the theme and eye-catching. It’ll subconsciously push the user to want to click that button and move forward with the checkout process. Our hypothesis was supported by the results of the test! As you can see A/B test showed that this change would increase revenue by 28%.
Day: May 8, 2019
“Speak to YoYo Fu, he is a gun at implementation.” – Cat Howell