Google Ads for Dental Clinic: How We Got A Small Dental Clinic 80+ Additional New Patients In 5 Months With A Limited Budget!

Additional Patients In 5 Months

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Ad Span

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Case Overview

Google Ads for Dental Clinic to grow Dr. Tina Feng's local dental office as fast as possible.

Dr. Tina Feng of Sloan Creek Dental wanted to grow her business. In order to do it, she knew that she needed a continuous flow of new patients every month.

However, running a local dental office means that she was in a highly competitive space.

Her dental clinic was located in Texas, which is the Top 2 state for having the largest number of active dentists. So, Dr. Feng realized that she needed someone to help her. That’s when she saw one of our case studies and reached out to us for help.

Google Ads Campaign
Scientific Data Approach to Website Landing Page
Visitor Mouse Tracking and Screen Recording
Call Tracking and Monitoring
Precise Keyword Targeting
Better and Bigger ads than Competitors

How did we help Dr. Feng's Clinic Grow?

Here's what we did

1. Google Ads Campaign

As with all dental clinics, a good referral system or word-of-mouth is vital for the clinic to flourish. However, this can take months or even years to build. Dr. Feng wanted her small dental clinic to grow as fast as possible. She also wanted high-quality leads that would help drive more value to her dentistry.

YoYoFuMedia understood her goals and helped target the right clients for her through Google Ads.

1.1. Landing Pages

We carefully crafted several landing pages that was designed to appeal to her target demographic. We made sure to have an attractive landing page that would immediately capture the attention of clients. We layered it with social proof and keywords and achieved a high quality score in Google Ads.
Higher quality score = lower cost per click.
Lower cost per click = she gets more bang for her buck in ad spend.
Here’s an example of a landing page we created for her:

2. Mouse Tracking and Session Recording

Mouse tracking and recording is a great way to gain insight into what website pages customers spend the most time on.
With mouse tracking, we can see which exactly part of the page viewers stayed on, which word they highlighted and what appealed to them. From there we know which section to move upwards on the page, which social proof works and how to improve the copywriting to appeal to potential new patients. It’s a scientific method of testing, seeing qualitative data, and then iterating to improve conversion rates in a cycle again and again.

3. Effective Keyword Targeting

We put our efforts into targeting specific services that the clinic wants to focus on. Such as dental implants, veneers, crowns, and others. And we spent hours each week looking at her google ads account’s search terms and adding negative keywords. Unlike most agencies, our account managers look at accounts every day and add new negative keywords.

This meant two things: we were able to achieve maximum productivity from our ads, and our ads were more cost-friendly. By using the same phrases that our targeted audience used and negative keywords to rule out irrelevant terms, we were able to ensure that our ads will only appear to the right people.

We were able to use the budget that we had most efficiently.

4. Call Tracking and Monitoring

Using call tracking software, we tracked and monitor the calls that came in from new patients. This allowed us to know what exactly the patients were looking for. With the details, we could then adjust our existing ads to cater to what new potential patients needed. We were able to continually improve our ads and bring a consistent flow of additional new patients every month.

Since we had multiple ads, we used different tracking numbers, so we could tell which ads were doing well.

5. Better, Bigger Ads than Competitors

Make sure to use ad assets (previously called ad extensions).

Ad assets are optional features that add more information to your ad copy.
The side effect of using ad assets is that your ends up taking a larger on Google. And the larger your ad, the more attention it attracts and the better its performance.

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Don’t have the time to manage your Google Ad campaigns? We’re here to help!

Yes, the ads worked!

Here's the result

In just a span of one month, Dr. Feng saw a surge of 24 new patients in her dental office. And in just 5 months, she was able to get over 80+ patients!

In conclusion, Dr. Feng was able to achieve the following goals for her small dental clinic:

She had a consistent flow of additional new patients per month.
Aside from the numbers, she was able to gain high-quality patients who were looking for the services that her dental office was offering.
She was able to take more control of her practice.

And, the great thing about Google ads is that it still continues to help her business grow to this day.

Here’s a screenshot of the call logs from the additional monthly new patient appointment requests we brought in for Dr. Feng:

Do you want us to replicate the same success in your practice? Book a FREE CONSULTATION and see how we can help you!

Why Us?

No Long-Term Contracts!

We don’t have long-term contracts, because most of our clients stay with us until they retire anyway.

Want to work with us?

Become one of our successful clients, we've done it before and we'll duplicate the same success for you.

YoYoFuMedia is an SEO and digital advertising agency. Our specialty is providing top-notch service in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and paid online advertisement. Want to increase your social media presence? YoYoFuMedia is your digital marketing agency.

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